Ukraine sees two contrasting cable strategies.(CABLE AND IPTV)

Ukraine is witnessing the emergence of two different strategies pertaining to the expansion of cable TV services.

The nation's second-biggest cable operator, Triolan, which has more than 200,000 users, has changed its strategy by curbing the marketing of analog television channels owing to the high costs associated with its rights. It believes that IPTV (Internet Protocol television) is the best means of providing pay-TV services for its viewers, and plans to take relevant measures to develop the service.

In contrast, rival and market leader Voila remains committed to expanding its pay-TV services. It had 1.5 million users in Ukraine as of the end of 2010.